Music Planet Radio reaches an affluent audience with the discretionary income to invest in home improvement, landscaping, outdoor living spaces, dining, entertainment, travel, and other lifestyle services. Our listeners live in some of the most desirable and affluent communities in Northern Virginia and the Washington metropolitan area, making them an ideal audience for businesses seeking engaged customers with strong purchasing power.

Our audience is comprised of adults ages 35 to 70, with the highest concentration in the 40 to 65 demographic.

Listeners are highly educated, professionally engaged, and well-positioned within the upper socioeconomic tier.

A significant portion of the audience lives in some of the wealthiest counties in the United States, including Loudoun County, Fairfax County, and Montgomery County.

For sponsors and partners, this means access to a mature, engaged audience with strong purchasing power and high brand awareness.

About CERPHE

At the helm of Music Planet Radio is Washington, DC rock radio legend Cerphe, who has entertained audiences with compelling interviews and great music for more than four decades.

His longstanding commitment to environmental advocacy earned him the title “Greenest DJ in America” from the Earth Day Network in 2009.

Throughout his career, Cerphe has taken an active role in the community. From defending free speech alongside Frank Zappa and John Denver before the U.S. Senate, to raising funds for charitable causes and serving on The Global Advisory Committee, he has consistently used his voice for more than broadcasting alone.When major stories break in the music industry, journalists frequently turn to Cerphe for insight and commentary. He has been featured as a music authority across television, radio, newspapers, magazines, and blogs, including appearances and contributions associated with:

• NBC4

• WTOP

• FOX5

Cerphe is prominently featured in WETA’s PBS documentary Washington in the ’70s and in the film

Feast Your Ears: The Story of WHFS. His iconic voice is also heard at the beginning of

Little Feat’s Waiting for Columbus and in the documentary Heavy Metal Parking Lot.

He is referenced in several bestselling books, including:

• Born to Run: The Bruce Springsteen Story by Dave Marsh

• The Real Frank Zappa Book by Frank Zappa

• Willin’: The Story of Little Feat by Ben Fong-Torres

One of the first radio personalities in America to play Bruce Springsteen, Cerphe has received

gold and platinum records from artists including:

• Bruce Springsteen

• Journey

• Basia

• Trans-Siberian Orchestra

He has also received the Special Appreciation Award from the Washington Area Music
Association (WAMA) for his support of music and the arts.

Cerphe with Sting at Earth Day on the National Mall

CERPHE’S UP

A Rock Radio Memoir

Cerphe’s Up is an incisive musical memoir by Cerphe Colwell, a renowned Washington, DC rock radio broadcaster with more than 45 years behind the microphone.

In the book, Cerphe shares his life as a rock radio insider through vivid storytelling and previously unpublished photographs, giving readers a rare behind-the-scenes look at the golden era of rock radio.

The memoir includes:

• Promoting and befriending a young, then-unknown Bruce Springsteen

• His years at legendary radio station WHFS 102.3 during its groundbreaking freeform era

• Candid interviews with artists including Lowell George, Tom Waits, Nils Lofgren, Stevie Nicks, Crosby, Stills & Nash, Steven Van Zandt, Robert Plant, Danny Kortchmar, and John Duffey

• Encounters with George Harrison, The Rolling Stones, Van Morrison, John Entwistle, Jackson Browne, and many others

• Testifying before Congress alongside Frank Zappa during the “Porn Rock” hearings

• Managing the radio syndication of G. Gordon Liddy and Howard Stern

• Stories from legendary Washington music venues including The Childe Harold and The Cellar Door

Cerphe’s Up is both historically significant and highly entertaining—a revealing ride through the world of rock radio and the artists who helped define a generation.

MEDIA AND COMMUNITY IMPACT

Linked to Music Planet Radio, Cerphe’s Up has received strong recognition and coverage across a wide range of media and cultural outlets, including:

• Publishers Weekly

• The Washington Post

• WTOP

• Washingtonian Magazine

• Booklist

• Huffington Post

• WUSA9 / CBS

• NBC4

• Politics & Prose Bookstore

• The Writer’s Center

Music Planet Radio has also hosted more than 70 book-signing events with Cerphe throughout

the Greater Washington metropolitan area, with additional events planned.

The book has received numerous 5-star Amazon reviews and continues to help drive traffic and visibility to MusicPlanetRadio.com through both live appearances and online discovery.

Cerphe at Dulles Plane Pull for Special Olympics